05-02-2026, 01:37 AM
IGN Don’t Expect Product Placement in GTA 6 — the CEO of Take-Two Says It Won't
Grand Theft Auto 6 is poised to become the biggest entertainment launch of all-time, potentially even the best-selling game ever. So you’d think there would be a huge opportunity for Rockstar Games and parent company Take-Two to make millions of dollars from in-game product placement. But it sounds like Take-Two is happy leaving that extra money on the table, simply because real-world brand partnerships wouldn’t fit in the parody-packed world of GTA.
https://www.ign.com/articles/dont-expect...re-made-up
Grand Theft Auto 6 is poised to become the biggest entertainment launch of all-time, potentially even the best-selling game ever. So you’d think there would be a huge opportunity for Rockstar Games and parent company Take-Two to make millions of dollars from in-game product placement. But it sounds like Take-Two is happy leaving that extra money on the table, simply because real-world brand partnerships wouldn’t fit in the parody-packed world of GTA.
https://www.ign.com/articles/dont-expect...re-made-up