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IGN Video Games Could Have Movie-Style Product Placement to Counter Rising Costs, Ex
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06-01-2026, 12:56 PM
IGN Video Games Could Have Movie-Style Product Placement to Counter Rising Costs, Ex

As big budget video game development gets more costly, including TV and movie-style product placement could help make up the shortfall, BioWare's former Dragon Age boss Mark Darrah has said.

https://www.ign.com/articles/video-games...-boss-says
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